4C Innovation was created based on the perception that small product developers did not have support for the commercialization of their creations due to a lack of knowledge on how to protect the invention, a lack of legal, financing and market structure.
This vision quickly evolved into a complete product creation and launch framework spanning from before product creation to monitoring results. This also expanded our target client, which became entrepreneurs who already have a formal structure but who see the need to innovate even further, investing in business models and technologies.
To achieve the proposed results, methodologies used in multinationals such as Tigre and Whirlpool were studied, which, after improvements and adaptations to gain speed, formed the 4C model for creating value innovation.
Today the competitor is on the other side of the world, producing at costs that are impossible to obtain in Brazil. In our understanding, based on the example of the Asian Tigers, the solution is investment in innovation, enabling companies to gain competitiveness through differentiating products and services.
There is a range of developers, researchers and companies that generate a series of innovations that are not converted into technologies or businesses. As a result, we continue to consume technologies produced in other countries because we do not see the applied value of our developers.
In this scenario, 4C comes to add to the market, as it offers services that can optimize the use of the company's valuable resources in its sales and marketing processes, while exploring innovation in new business models and technologies for the company's future.
4C is motivated by converting ideas into value-added products or businesses, as well as promoting a culture of innovation in a widespread manner.
Optimizing processes and humanizing decisions for the competitiveness of a digital future.
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